The key ingredients for a successful search.
There are several key ingredients for a successful retained search campaign. Here are our top 5:
1. Understand your client strategy
Without clarity of what you are looking for you will never find it. The underlying purpose of most search campaigns is client acquisition start with a client centred strategy.
What clients do we want as a firm? What are we known for? What leverage will we get from these clients into our other practice areas? Who has these clients? Will the client move with these individuals
2. Be realistic
Too often firms will seek out partners who are unrealistic. Firms need to evaluate what is realistic.